With everything else complete, these are my final media products.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Here is a comparison between my two front covers:
I feel that I have become much more controlled when it came to creating the music magazine compared to the school magazine. Whilst I tried to develop a colour scheme on my preliminary task, I think other colours would have worked better. Whereas for my music magazine I spent a significant amount of time researching colours and their connotations in order to pick the perfect colours for the front cover. There is no variation in fonts on my school magazine, but there is on my music magazine and it makes it appear much more exciting. Also my cover lines are much better fitted on my music magazine, whereas they are just stuck there on the school magazine, there is no size difference so no hierarchy is created to show the importance of each cover line, something that I have done on my second front cover attempt. Little features like a starburst and a barcode also make the music magazine a better attempt because these are not featured on the preliminary task. The school magazine was created on Microsoft Word and the music magazine was created in Adobe Photoshop, this makes the music magazine a much better quality compared to the school magazine.
In between creating my school magazine and then music magazine I have acquired a much greater knowledge of magazines and their forms and conventions. I have also learnt about publishers and branding which has helped me to understand how some magazines are so successful and how this could be achieved if Indie Rocks was an actual magazine. Most importantly I have learnt techniques, such as continuity in colour schemes and house style, that can be applied to my media product to make it stand out to the audience and attract people towards it.
What have you learnt about technologies from the process of constructing this product?
I have had to use a range of technologies to complete my media products, so I have definitely picked up some new knowledge along the way. Below is a presentation I have created explaining things in more detail.
How did you attract/address your audience?
On my front cover the main way I attracted my audience was through the use of my colour scheme. The scheme was not particularly typical for a magazine, therefore I thought this would stand out to the reader. I have also used an exciting font to display the cover lines, and created a starburst to display the price, which is considerably lower than most other music magazines I looked at, therefore being something that needs to be clearly seen. I added a barcode as well as the issue date to add to the realism of the front cover and tried to entice the reader to buy my magazine with an array of musicians names on the cover. Also the word ‘FREE’ on the front cover could attract the audience because everyone loves a freebie! On my contents page I have gone about attracting my audience by using Polaroid images and placing them as if they have been scattered across the page. I have also used the same fonts from my front cover to add continuity, as well as having a bright yellow gradient background. On my double page spread I used a large image to cover a big proportion of the page to attract the audience. I also think the colours used of the DPS work really well, attracting the reader further.
I have tried to address my audience by using specialist music lexis. Within my double page spread article I have used a large amount of music event names as well as names of artists themselves. I think I address my younger target audience successfully as my grammar has not been perfect throughout my article, but this is something an older audience would be more bothered by. I have used accentuation of words like ‘BIGGEST’ to grab the attention of my reader and make them want to read on. I have chosen to use a large amount of different artists in the magazine to give my readers a chance to discover new music they might not have heard of, but will really enjoy it once they do. It also makes the reader feel like they are getting their moneys worth for the magazine by features lots of different content. I have decided that my magazines unique selling point is an extensive amount of live music features.
To see how these features came across to an audience I spoke to my ten year old niece and thirteen year old nephew to get their opinion on it. I chose to ask a younger audience as children are well known for stating their opinion rather than telling me what I want to hear.
The video can also be viewed here on YouTube.
Who would be the audience for your media product?
From conducting a survey and creating a reader profile I can see that the audience for my magazine is going to be a balance between males and females aged between 16 – 21, mainly with the student occupation. Interests my audience have, as highlighted on my reader profile are social networking websites, attending gigs and festivals and finding new music online. A typical outfit for my target audience would include a pair of skinny jeans, some Ray-Ban wayfarers and a festival wristband. Being younger I presume my audience will be into technology and almost certainly own an iPod or some other Mp3 playing device. Overall I think that the majority of my readers will be from the C1 and C2 group, as the content of my magazine will appeal to those the most.
To test this I asked two of my friends, who also fall into the target audience category what they thought of my magazine.
Alternatively the video can be viewed on YouTube here.
What kind of media institute might distribute your media product and why?
I feel that Bauer Media (http://www.bauermedia.co.uk) would be the best media institute to publish Indie Rocks because they already have highly successful music magazines, such as Q, Kerrang! and Mojo with their company and unlike IPC Media (http://www.ipcmedia.com/) they do not publish NME magazine, which is the most similar to my own magazine. I did think about Future PLC distributing my magazine, however as this is an independent publisher which means it is not as well established as Bauer Media, and when it comes to synergising and creating my own brand Bauer will be able to finance this better, giving the Indie Rocks brand a better chance of survival. To assist my decision I watched promotional videos both by Bauer Media and IPC Media to conclude that Bauer Media was the better choice for my magazine.
As my magazine specialises in music only, I would like it to be sold in places that specialise in selling magazines, places such as WH Smith. I also think the magazine should be distributed to supermarkets, such as Tesco, as well, where they have a large selection of magazine. It may also be worth distributing a small amount to local news agents, as the decline in magazine sales may suggest that people would like something new, fresh and exciting to read.
I have refrained from putting a website on my magazine front cover because I thought for a new music magazine starting out the finances may not always be there to set up a website good enough to rival those of NME and Q.